The Yarra Lounge

Hospitality
2022 — Identity Design

An institution to the Yarraville locals in Melbourne’s west — The Yarra Lounge underwent a refurbishment to coincide with a change of management.

Our involvement was to complement refurbishment efforts with a facelift to the brand, updating the existing identity to reflect a contemporary style without departing too far from familiarity for local patrons.

Printed collateral was updated to reflect the new feel of the space, utilising textured pastel paper stock implicative of the interior design and furnishings.  Staff uniforms and exterior signage also received treatment to champion professionalism and brand consistency.

We spearheaded the implementation of an online ordering system. Starting with capturing high-quality images of each menu item, highlighting their vibrant colours & textures to entice customers. Thereafter, arranging the interface for an intuitive and seamless ordering experience across devices.

Existing social media presence was treated to an uptick in regular posting efforts, including frequent promotional broadcasts across multiple platforms.

For more information see:
theyarralounge.com.au