George
Orwell’s 1984

National Theatre
2017 — Identity Design

A promotional identity for a theatrical adaptation of George Orwell’s dystopian novel 1984. Utilising themes of censorship and thought crime, the novels protagonist, Winston Smith is bound in police tape with one eye exposed—symbolising his dilemma in serving for big brother despite understanding the evil of such an oppressive regime.

Deliverables included a 36 page printed media kit and promotional posters for the event venue and surrounds.