ab Recruitment

Employment Services
2024 — Identity Design

First established in 1968,ab Recruitmentspecialises in staffing and employment services across various industries.  With a central office in Melbourne and offices in four states,abservices clients nationwide.

We aimed to enhance their appeal to both job seekers & employers alike, adding professionalism to their presence and strengthening their position in the competitive recruitment market.

Key areas included the identity refresh, digital collateral creation and a user-friendly website.  Among secondary deliverables — a pitch deck, letterheads, business cards, email templates & social media graphics.

In a nod to the long-standing heritage and to retain a sense of familiarity for the existing client base, elements from the outgoing identity were intertwined into the new contemporary & versatile logomark.

We then focused on developing a responsive and user-centric website, prioritising intuitive UI and efficient funnelling to ensure users can quickly find relevant information and contact points.  Prominent call-to-action, dedicated sections for job seekers & employers and straightforward contact forms enhanced user engagement and experience.

For more information see:
ab-jobs.com.au