Elstern Park

Financial Services
2021 — Identity Design

Elstern Park Asset Management, a pioneering fintech startup, entrusted us with crafting a comprehensive identity before launching their brand.  Our challenge was to situate Elstern Park as a leader in the wholesale investor market, showcasing their algorithmic trading funds as a product distinguished by intuitive design founded on advanced technology.

We began by crafting the distinctive ‘Elstern Dome’ motif to symbolise financial strength & institutional stability — emphasising trust and reliability to clients.  The identity was finalised with a classic serif font and a harmonious mix of contemporary corporate colours.

The initial deliverables included UI for their online platform, quarterly performance reports, and an annual whitepaper, alongside creating engaging supporting content.  Particular effort was given to presenting the informative charts, graphs & financial data effectively while ensuring the content and UX complied with strict legal regulatory requirements of their products.

In delivering the cohesive brand identity & suite of collateral, we successfully positioned Elstern Park as an authority in the industry, broadcasting a robust, professional image reflective of their commitment to financial excellence.

For more information see:
elsternpark.com