Fello
Foundation

Charity
2023 — Identity Design

The Fello Foundation — a startup Australian charity dedicated to fostering positive masculinity among young men & boys — embarked on a comprehensive identity development to amplify their mission.  Our involvement was to help get the initiative off the ground by delivering a cohesive brand identity, a dynamic website and bold fundraising & promotional materials.

We started with a playful script logotype featuring the ‘flying flag’ motif, emblematic of Fello Foundation’s mission to deliver resilience training through outdoor programmes and Bush Adventure Therapies.  A striking bright blue colourised the identity in a symbolically relevant tone to capstone their intrepid yet approachable brand.

The user-friendly website provides a central hub for programme information, success stories, corporate enquiries and donation opportunities, featuring our typical treatment for intuitive navigation & responsive design.  In support of fundraising efforts, we designed a range of compelling deliverables — event invitations, social media graphics and assorted promotional materials.

Our aim was to launch the Fello Foundation’s visual presence and create a deep connection with the community, ensuring their mission to support and guide young men reaches their audience with tremendous effect.

For more information see:
fello.foundation