The
Geelong Club

Hospitality
2019 — Print & Art Direction

After over 160 years of heritage, The Geelong Club was in need of an identity overhaul.  As the leading social club for Geelong & district, the club has always enjoyed high-profile members, and as such, a nuanced approach was required to capture the distinguished semblance of the club.

The project included a full refresh of the brand collateral — including printed media, email marketing campaign templates, an updated website and a comprehensive photographic shoot to capture the majestic spaces of the clubhouse and surrounding gardens.

The historic shield motif was retained, coupled with a classical typographical style and distinct monochrome identity forged around the existing graphic.

For more information see:
thegeelongclub.com.au