Graphic Design, Marketing, Branding, Print Design, Web Design, Art Direction, Business Strategy, Photography, Copywriting, Typography
Graphic Design, Marketing, Branding, Print Design, Web Design, Art Direction, Business Strategy, Photography, Copywriting, Typography

The
Geelong Club

Hospitality
2019—Print & Art Direction

With 160 years of heritage, The Geelong Club was in need an identity overhaul. as the leading social club for Geelong & district, the club has always enjoyed high profile members, and as such, a nuanced approach was required to capture the distinguished semblance of the club.

The project included a full refresh of the brand collateral — including printed media, email marketing campaign templates, an updated website and an in-depth photographic shoot to capture the majestic spaces of the clubhouse.

The historic shield motif was retained for familiarity, with a complimentary typographic identity forged around the existing graphic.

 

For more information see
thegeelongclub.com.au