Graphic Design, Marketing, Branding, Print Design, Web Design, Art Direction, Business Strategy, Photography, Copywriting, Typography
Graphic Design, Marketing, Branding, Print Design, Web Design, Art Direction, Business Strategy, Photography, Copywriting, Typography

Ten Men
Brewery

Craft Beer
2018—Identity & Packaging

The idea behind Ten Men was to broaden the craft beer market, countering the trendy consumers that dominate the current environment, targeting the blue collar worker who may not ordinarily buy craft beer.

Branded with more of a playful approach, playing on the hooliganism that is associated with drinking culture.